MAILWAYS
A free newsletter offering direct mail marketing tips from
Bi-County Mailing & American Mail Communications
February 2011
Copyright © 2011
888-MAIL-888
IN THIS ISSUE
- New Printing Services
- Do You Speak “Font?”
- Drive Leads with Direct Mail
- Catalog Mailings Jump
- Press Box
- Our Favorite Charities
- How Are We Doing?
- Hold That Thought
We are Proud to be a Member of these Organizations
Get FREE publicity for your company/organization.
Send us news about your events, promotions, awards, important changes, achievements, etc. We will post the information on our website through a link in this space. Email your information
in a Word document
to Phyllis Abrams at filisa@optonline.net.
Be sure to put
“Bi-County Press Box”
in the subject field.
Deadline: the 15th of each month. This FREE service is only for clients. Space is limited. We will make every effort to accommodate all submissions. Posting will be at the sole discretion of the publisher.
Go to www.americanmail.com & www.bicountymailing.com
Click on “Our Favorite Charities”
It's our way of supporting good people
who do good things.
Every little bit helps.
Please visit their sites.
They could use your support!
How are we doing?
Check out our clients' testimonials on www.americanmail.com
About Us - What Clients Are Saying About Us page. We've included their company logos, as well as links to their websites when possible.
If you're a client, and would like to be listed on our testimonial page with your logo and a link to your website, tell us how we've helped you improve your business, email
greg@americanmail.com
HOLD THAT THOUGHT...
“The closest to perfection a person ever comes is when he fills out a job application form.”
Evan Esar (1899-1955)
Humorist
Selected by Long Island Business News readers as..
Bi-County Mailing
& American Mail Communications
Establish New Print Division
After 42 years of serving the tri-state region with professional mailing services, Bi-County Mailing and American Mail Communications have established a new printing division, adding comprehensive, high-quality commercial printing to their well-known mailing and lettershop services.
“As the direct mail industry has changed, so have we,” says company President Gregory P. Demetriou. “For a long time, our clients have been asking us to handle all their needs, including the printing of their mailing and collateral materials, and we have once again expanded our services to accommodate their requests and better meet their needs.”
The new print division has the capacity to handle all types of printed materials, including letterhead, envelopes, catalogs, brochures, folders, sell sheets, cards and forms, as well as traditional direct mail pieces. “Our digital and offset presses make for the best economy and let us handle any type and size of job.” says Demetriou.
“It has been an easy transition for us,” he adds, “because we have long worked with some of the best printers on Long Island as their mailing resource. We learned what good printing is all about, and have incorporated the best practices into what our new Printing Division is offering our clients.”
Are You Fluent in “Font?”
Have you ever thought about the power of the font used when creating and printing a mailpiece? Your choice of typeface can say a lot more about you and your company than you think, and it can have a significant impact on the impression you make on your readers.
A recent study at Wichita State University revealed that a font can reflect a wide range of characteristics, including professionalism, personality type, mood and attitude. Also, the researchers found it’s best to match the font to the message. Here are some of their other findings:
• Serif fonts with rounded edges, such as Times New Roman, indicate stability, conservatism, maturity and practicality.
• Sans serif fonts without embellishments, such as Arial, can give your ideas a contemporary look, sense of purpose and authority.
• Whimsical fonts, such as Comic Sans, suggest youthfulness, casualness and playfulness. These are best saved for party invitations or scrapbooking.
Direct Mail
Can Help
You
Drive Leads
At a recent forum, several marketing experts talked about how and why their companies use direct mail.
• “For Xerox, direct mail campaigns are the most effective in generating leads. We have successfully used direct marketing campaigns to promote specific products and endorse the use of business development tools and prospects.” – VP, Production Segment/Program Marketing.
• “At Lone Star College, we use direct mail in the form of newsletters, postcards and schedule catalogs to help drive prospective student leads. We like the penetration that direct mail gives us, and we have seen record enrollments. Many new students are converted prospects who have responded to our direct mail campaigns.” – Dean, College Relations
• “At Adventure Tourism Industry, which specializes in personalized adventure tours, we offer the option to view itineraries online, but also send brochures to potential clients. The direct mail piece acts as a physical reminder of our trips.” – Marketing & PR Coordinator.
Catalog Use Increases
If you thought you received many more catalogs in the last few months, compared to the same period last year, you weren't imagining things.
With their time-tested ability to generate immediate sales and direct customers to websites or stores, print catalogs continue to be important to marketers. Some interesting facts:
• 70% of marketers plan to use catalogs for prospecting in the next 12 months.
• More than 50% of companies increased their catalog editions in 2010.
• 65% of marketers increased catalog circulation in 2010.
• Nearly 40% of companies using catalogs increased page count last year.
Source: Multichannel Merchant, MCM Outlook 2010
Our mission is to make your use of direct mail correct, efficient, effective and as hassle-free as possible. In every way possible, we will operate as an extension of your company or organization
with your needs and goals as our paramount responsibility.