IN THIS ISSUE

• Mail Resurgence
• Upgrade Sales Team Efficiency
• Need Print Quote?
• You Should Know…
• Press Box
• Our Favorite Charities
• How Are We Doing?
• Hold That Thought

We are Proud to be a Member of these Organizations

The Press Box
Find out what's new at:

Long Island Postal Customer Council (LIPCC)

Portnoy, Messinger, Pearl & Associates

LI Center for Business & Professional Women

Bi-County Mailing & American Mail Communications Establish New Print Division (LIPCC)

Go to www.americanmail.com & www.bicountymailing.com

Click on “Our Favorite Charities”

It's our way of supporting good people
who do good things.
Every little bit helps.

Please visit their sites.
They could use your support!

How are we doing?

Check out our clients' testimonials on www.americanmail.com
About Us - What Clients Are Saying About Us page. We've included their company logos, as well as links to their websites when possible.
If you're a client, and would like to be listed on our testimonial page with your logo and a link to your website, tell us how we've helped you improve your business, email
greg@americanmail.com

Also…Check out what people are saying about us on LinkedIn.

HOLD THAT THOUGHT...

“The hardest thing in the world to understand is income tax.”

Albert Einstein

Selected by Long Island Business News readers as..

Improving Economy Leads to Resurgence of Mail

As consumers’ inboxes become increasingly crowded, many marketers are discovering the value of mail, reports the President of Mailing and Shipping Services at the US Postal Service.

He backs up the assertion, making the following points:

• According to the Direct Marketing Association, direct mail has an ROI of well over $12 for every dollar invested.

• Mail is a true marketing medium, not just a message-delivery service. “Mail can deliver a sample of your product to prospects…and it can reward a loyal customer with a gift that provides instant gratification that helps intensify loyalty.”

• Nearly 80% of all households read or scan the direct mail pieces they receive. “Even younger adults — whom we tend to think of as living entirely in digital space — say they would prefer to receive offers through the mail, rather than in an e-mail or text message.”

For more direct mail information click here

Upgrade Your Sales Team’s Efficiency

In his book, Seven Habits of Highly Effective People, Stephen Covey stresses the importance of coaching your sales team to manage their time more efficiently and intelligently. Here are some of his suggestions:

• Clearly indicate what’s important, what’s urgent and what can wait.

• Clarify how you expect them to divide their time between securing new business and servicing existing customers.

• Direct them to take time at the end of each day to schedule and prioritize tomorrow’s tasks.

• Prioritize tasks by level of importance and the time it will take to complete each effort.

• Ask them to review their progress at least twice a day to ensure that they’re on track.

• Encourage them to start each day by completing at least one unpleasant, but important, task.

For more tips click here

Seeking a Print Quote? Here are Some Pointers

If you’re seeking a price quote for a printing project, here’s some basic information you should provide to potential vendors:

• Description: What are you producing — a catalogue, newsletter, postcard?

• Quantity: How many pieces will you need? It’s a good idea to ask for prices on three quantities, since the unit price improves once the press is running.

• Number of Pages: Remember a single sheet of paper has two sides (i.e., two pages).

• Trim Size: The size of the item once it’s folded.

• Stock: Do you want the same paper weight throughout (self-cover)? Or, do you want a heavier stock for the cover?

• Ink: Do you want to print in black & white or full color?

• Bleeds: Will the ink print to the very edge of the paper?

• Fold Type: Will your piece fold in half, thirds?

• Binding: Will the material have staples on the fold line as with a typical magazine (saddle stitch), or will the pages be glued (perfect bind)?

• Perforation: Will your piece have tear outs or coupons?

For more printing tips, call Greg at 1-631-1500.

You Should Know That:

• Direct mail generated almost $8 of every $10 donated to nonprofit organizations in 2009, according to the Index of National Fundraising Performance, which sampled 79 of the largest US not-for-profits.

• Nearly 80% of US households read direct mail marketing catalogs.

• Spurred by locally targeted ads, global direct mail advertising is expected to grow by $25 billion by 2015, according to CompaniesandMarkets.com.

• Marketers spent more than $45 billion on direct mail in 2010, according to the Winterberry Group. This year, that figure is expected to increase by close to 6%.

For more information about Direct Mail, click here